QR codes for Wine Bottles; Future of Wine Storytelling
Leslie Quinn, Owner Stellar Somm, Atlantic Canada’s Top Sommelier
3 min read
For many of us, a glass of wine is so much more than just a drink. It's a moment in time, a shared experience, a memory to be cherished. For me there is a story in every bottle of wine, I’d even argue that there are many. First are the stories of the grapes, and the winemakers. How was the growing season, how was the climate, how did the harvest go? How long has this family worked this land, what historical events have shaped the land and the people. Then the stories that happen while that bottle accompanies a fine meal, the deep conversations with old friends or a quiet moment with a good book on a rainy evening. Stories and wine go hand in hand. The greatest skill a good winemaker has is their ability to engage you in story.
The challenge has always been how to get drinkers to experience the story along with the wine, historically this experience has been reserved for an ‘in person’ wine tasting, but now, thanks to the use of QR codes on wine bottles, those stories can finely become intertwined. Wine marketing firms are starting to focus more on storytelling, here Barrels Ahead highlights some great ideas about content strategies that will serve your vineyard.
Technology continues to evolve, the future of QR codes on wine bottles promises to take us on a journey through the vineyards, the cellars, and the stories behind the wines. With the help of these codes, wineries can connect with their customers on a deeper, more emotional level, offering a window into the passion, dedication, and craftsmanship that goes into every bottle. They can also invite the customer to share their stories back, deepening the relationship and connection between winemakers and consumers with every bottle.
With the help of platforms like memoryKPR, wineries can create customized experiences that take customers on a journey through the vineyards, the cellars, and the people behind the wines. By simply scanning a QR code on the bottle, customers can access a range of content that immerses them in the winery's story and provides a deeper connection to the wine.
Perhaps it's a video of the winemaker sharing their passion for the craft, or a photo gallery of the vineyards in the changing seasons. Maybe it's a personal message from the winery owner, or a virtual tasting session with a sommelier. Whatever the content, it's all designed to help customers feel more connected to the wine, the winery, and the people behind it and to build a community that has the shared experience of their wine.
In addition to providing customers with more information about the winery, wine bottles with QR codes can also be a powerful tool for creating memorable events. By connecting guests to exclusive content, wineries can enhance the experience and create a deeper emotional connection with their customers. As seen in the partnership between Banana Republic and Clos Du Bois Winery, QR codes can provide guests with access to behind-the-scenes tours, food pairing tips, and even fashion advice. This approach adds an extra layer of excitement and exclusivity to the event while boosting brand familiarity and loyalty. With the help of QR codes, wineries can turn a simple wine bottle into a gateway to a truly unforgettable experience.
In the end, the future of QR codes on wine bottles is not just about providing information but creating an emotional bond between the customer and the winery. By offering a more personalized experience, wineries can help customers connect with the stories, people, and places behind the wines, creating lasting memories that will stay with them long after the last drop is gone. With platforms like memoryKPR, wineries can turn a simple bottle of wine into a gateway to the heart and soul of their operation, sharing their passion and dedication with wine lovers everywhere. So, let's raise a glass to the future of QR codes on wine bottles and the emotional connections they bring us. Cheers!