The 3 Best Ways to Crowdsource Content

The 3 Best Ways to Crowdsource Content
Photo by Jenna Day / Unsplash

Everyone says content is King (I prefer Queen), but no one tells you how to easily get a lot of it. Whether you are trying to gather content for a special event, gather testimonials, stories, and pictures, or just fill your content library with quality organic content for marketing and social media uses, content is important.  

What we know for sure is that authentic content has a stronger impact on us. Marketing trends speak to the need for authentic content, such as the decline in influencer marketing and community-driven stories.

What else we know for sure is that it is hard to gather content from various people and places. 

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The Challenge of Gathering Content

I recall celebrating the retirement of a special colleague years ago. As one of the more technical folks on the team, I volunteered to gather greetings and make a special slideshow.

To put “pretty technical” into context, it was the early 2000s, and I was likely just the fastest T9 texter (IYKYK). I thought it would be easy, but weeks later, I committed never to volunteer for a task like that again. The good news is…it is WAY EASIER now. 

So, for whatever reason it is, you need to collect content from others; here are some solutions.

3 Best Ways to Crowdsource Content

#1 Use Google Drive (or other cloud storage platforms) for Quick Content Collection 

white study lamp near MacBook Air
Photo by Jonathan Farber / Unsplash

This cloud storage solution allows you to create a folder for people to access. By simply inviting others to the drive, you make some basic decisions about whether they can view or edit the folder. Ensure the role of an editor is given in order to allow them to add to the folder. This solution isn’t branded or designed, but it is a way to gather content quickly.

Pros of using Cloud Storage

  • Secure and private: Offers robust security features to protect your data.
  • Easy access and sharing: Simple to share links and collaborate with others.
  • Integration with other tools: Syncs well with other productivity software and apps.

Cons of using Cloud Storage

  • Hard to manage: Just a directory of files with no organization or event-specific features..
  • Requires account setup: Participants must have or create accounts to contribute.
  • Less engaging: Feels more like file storage than a community engagement tool.

#2 Leverage Social Media Hashtags

black iphone 4 on brown wooden table
Photo by dole777 / Unsplash

Asking an audience to post on social media and use a specific hashtag allows you to search for and see that content. The downside of this approach is that it only works if the content is meant to be public and people are willing to share the content on their social feeds as well. 

Pros of using Social Media Hashtags

  • Wide reach: Can easily gather content from a large audience across the specific platform.
  • Instant sharing: Real-time updates and instant sharing capabilities.
  • High engagement: Encourages interactive and immediate participation.

Cons of using Social Media Hashtags

  • Privacy concerns: Content is public, potentially exposing it to unwanted viewers.
  • Algorithm dependent: You might not see all the content due to platform algorithms.
  • Hard to organize content: Difficult to sort and manage all the gathered content efficiently.
  • Platform dependency: Limited by the features and rules of the social media platform used.

#3 Try memoryKPR for Comprehensive Digital Asset Management

memoryKPR digital asset management logo

This digital storytelling platform, allows you to create branded or designed stories open for contribution. Story owners can make many decisions about the story, privacy, and how to share and manage the content people share. 

You can approve content, add disclaimers, and even capture hashtagged content on Instagram. All content gathered is displayed on a story gallery page for sharing. It is also auto-populated into a digital asset management system that leverages privacy-focused AI to make finding, sorting, and managing content easy.

See this example of an adventure club story that takes guests to a branded, curated page to become a part of a story. Guests do not need to share personal details or have an account to contribute, so you will find a higher contribution rate with this solution. 

Pros of using memoryKPR

  • Centralized content collection: All event content is gathered in one place, making it easy to manage.
  • User-friendly interface: Designed specifically for event content collection, simplifying the process.
  • Enhanced privacy: Ensures that content is private and shared only with invited participants.
  • No account setup required: Contributors can easily add content without needing to create accounts.
  • Engagement focused: Offers features that enhance interaction and engagement among participants.
  • Monetization options: Can monetize your story and ask for donations/tips.
  • Indigenous data sovereignty: Adheres to principles of indigenous data sovereignty.
  • Social media integration: Can automatically import hashtagged content from Instagram.

Cons of using memoryKPR

  • Less well-known: May not be as familiar to potential users compared to established platforms.

Case Studies: Successful Content Collection with memoryKPR

Organizations like Heritage Park used memoryKPR to engage their audience and help them gather content for a 60th-anniversary celebration. They captured almost 500 unique posts from their community, people sharing pictures from visits over the years, even managing to capture a couple of pieces of the powder blue wedding tux era of the 1970s.  

memoryKPR also helped the CFL gather content throughout a GreyCup celebration by sharing QR codes and links and embedding a story open for sharing in their app. Attendees were able to post their shared experiences to the story to build community during the festivities. 

How to Start Collecting Content with memoryKPR

If you want to engage a group or audience to share with you, memoryKPR is the easiest way to get started.

Simply create a memoryKPR account, create a story, ensure it is open for public and contributions (privacy settings), and then share on social media, email, add it to your webpage, or use the custom branded QR code to get it out to your audience.

Then, sit back, relax, and watch the content pile in. 

Ready to see how easy (and powerful) it can be? Explore memoryKPR today. Your stories deserve a vibrant future.

Transform Your Story

Schedule your free demo today and take the first step towards a more connected community.

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