What is User Generated Content and Why Does My Business Need It?

What is User Generated Content and Why Does My Business Need It?

User generated content is more than just a buzzword in today’s marketing space - it can be the key to unlocking customer engagement and converting disengaged customers into loyal brand ambassadors. So what exactly is user generated content, why does my business need it, and how can I start using it to convert customers and drive sales? 

Before we dive into it, here are some fast facts about user generated content: 

  • 79% of people say UGC highly impacts their purchase decisions
  • Ads featuring UGC garnered 73% more positive comments on social networks than traditional ads
  • Only 1% of millennials find traditional brand ads engaging enough to be worth a click through

User Generated Content Refresher

User-generated content (UGC) refers to any form of content, such as text, images, videos, reviews, and testimonials, that are created and shared by users or customers of a particular business or brand. It is content that is voluntarily contributed by individuals that have had  experiences or interactions with your business.

Benefits of User Generated Content


UGC is often perceived as more authentic and trustworthy compared to traditional marketing content. It is created by real users who are sharing their genuine experiences and opinions, which can help build credibility for your brand.

Engagement and Interactivity

UGC encourages active engagement and participation from customers. When users contribute content, they become more invested in the brand, leading to increased loyalty and brand advocacy. It also fosters a sense of community among customers.

Cost-effective Marketing

UGC can serve as a cost-effective marketing tool. Instead of investing significant resources into creating content from scratch, businesses can leverage UGC to showcase their products or services. This can save both time and money while still generating effective marketing material.

Social Proof

UGC acts as social proof, influencing the purchasing decisions of other potential customers. When people see positive experiences and recommendations from their peers, it can instill trust and confidence in your brand, leading to increased conversions and sales.

So why does my business need UGC? 

Overall, UGC is the key to connecting with customers on a more authentic level. By collecting and encouraging your audience to share their media, you are creating a bank of content that is going to deeply resonate with your audience. When prospective customers see real people engaging with your brand, they are going to be more likely to purchase from than from your competitor that has no UGC!

How can I start using it? 

We help businesses easily and efficiently collect UGC through our easy to use, code-free platform. We provide customers with a direct sharing unlock so you’ll be able to unlock a flood of valuable content that goes beyond just hashtags. In addition, we ensure you have the necessary rights usage, so you can use the UGC you collect for future marketing purposes. 

Book a demo today to see how you can leverage memoryKPR for your business!